# What is Medialister?

Medialister is a sophisticated marketplace platform designed to simplify and optimize the process of placing content across digital media outlets. It serves as a bridge between content creators, marketers, and publishers, enabling efficient media buying and campaign management.

**Core Value Proposition:**
- Streamlined publishing process for PR and content placement
- Direct access to verified media outlets and publishers
- Comprehensive campaign management and tracking tools
- Transparent pricing and performance metrics

## Who Uses Medialister?

**Primary Users:**

1. **Agencies and Marketing Companies**
   - PR agencies managing client campaigns
   - Digital marketing agencies seeking media placements
   - Content marketing teams executing multi-channel strategies

2. **In-House Marketing Teams**
   - Company marketing departments
   - Brand managers and marketing specialists
   - SEO professionals focusing on link building

3. **Individual Professionals**
   - Freelance marketers and PR specialists
   - Entrepreneurs promoting their own businesses
   - Individuals seeking personal brand building

4. **Publishers and Media Outlets**
   - Digital publications monetizing their platforms
   - Blog owners and content creators
   - News websites and industry publications

## Key Features and Capabilities

**Marketplace and Discovery:**
- Extensive database of verified media outlets and publishers
- Advanced filtering system with multiple criteria (price, metrics, categories, audience)
- Real-time search functionality with performance metrics
- Detailed media profiles with traffic data and SEO metrics

**Campaign Management:**
- Project-based campaign organization
- Budget tracking and allocation tools
- Timeline management with publishing date preferences
- Multi-format content support (press releases, advertorials, paid news, contributor posts)

**Content Creation and Collaboration:**
- Built-in content editor with rich text capabilities
- Real-time collaboration tools and messaging system
- Content approval workflows between clients and publishers
- Image and media asset management

**Analytics and Reporting:**
- Performance tracking across campaigns
- Traffic and engagement metrics from published content
- SEO impact measurement with various authority scores
- Financial reporting and transaction tracking

**Payment and Billing:**
- Integrated payment processing through Stripe
- Balance management system for clients
- Automated billing and invoicing
- Publisher payout management

## How to Use Medialister

**Getting Started:**
1. **Account Setup** - Create an account specifying your role (agency, company, individual, or publisher)
2. **Profile Completion** - Complete onboarding survey to tailor your experience
3. **Goal Definition** - Specify campaign objectives (SEO link building, traffic generation, brand awareness, reputation management)

**For Content Buyers (Clients):**
1. **Project Creation** - Set up campaigns with budget and timeline parameters
2. **Media Discovery** - Browse and filter available media outlets based on your criteria
3. **Content Planning** - Create and submit content for publication
4. **Order Management** - Track order status and communicate with publishers
5. **Performance Analysis** - Monitor campaign results and ROI

**For Publishers:**
1. **Media Setup** - Add your publications with detailed metrics and pricing
2. **Format Configuration** - Define available content formats and conditions
3. **Order Processing** - Review and fulfill content placement requests
4. **Earnings Management** - Track revenue and manage payouts

## Content Formats and Options

**Available Formats:**
- **Press Releases** - Traditional news-style announcements
- **Advertorials** - Sponsored content that matches editorial style
- **Paid News** - News articles with commercial intent
- **Contributor Posts** - Guest articles by external authors

**Link and SEO Options:**
- Dofollow links for SEO benefit
- Nofollow links for compliance
- Sponsored link labeling
- Multiple hyperlink allowances based on format

## Pricing and Budget Management

**Flexible Budget Options:**
- Campaign budgets from under $1,000 to enterprise-level ($50,000+)
- Per-placement pricing with transparent fee structure
- Balance-based system with top-up functionality
- Bulk campaign discounts and volume pricing

## Success Metrics and Goals

**Supported Campaign Objectives:**
- **SEO Link Building** - Acquire quality backlinks to improve search rankings
- **Traffic Generation** - Drive visitors to websites for lead generation and sales
- **Brand Awareness** - Increase brand visibility and market recognition
- **Reputation Management** - Manage online presence and brand perception
- **Compliance Requirements** - Publication lists for visa applications and regulatory needs

## Resources and Support

- **Marketplace Browse** - `https://app.medialister.com/media` - Explore available media outlets and publishers (behind auth wall)
- **Campaign Dashboard** - Manage active campaigns and track performance
- **Profile Settings** - Configure account preferences and billing information
- **Help Documentation** - Access guides and best practices for platform use

For detailed platform navigation and advanced features, users can explore the comprehensive dashboard interface that provides real-time access to all marketplace functionality, campaign management tools, and performance analytics.

# Media page

> The **Media** page lists paid placement offers. Filter by region, price, metrics, audience, language, category, media type, format, TAT, hyperlinks, accepted topics, and other conditions. Open details or a direct external link from each row, or add to cart.

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## Access

- **Sign in:** `https://app.medialister.com/sign-in`
- **Navigate:** Top nav → **Media** (path: `/media`)
- **Campaign context:** Selected campaign shows in the top bar.

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## Page Layout

- **Search bar:** Top-left; type outlet name/URL. *(Shortcut: `S`)*
- **Preset views:** Top-right chips — **For SEO**, **For Personal Brand**, **For GPT**.
- **Columns:** Toggle visible columns via **Columns** button.
- **Save view:** **Save View** to persist current filters + columns.
- **Results table columns (default):** **Media**, **Format**, **Visits**, **Price**.
- **Row actions:**
  - Checkbox (bulk actions)
  - **External-link icon** next to media name (opens publisher site)
  - **Add to Cart** button

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## Filters (left panel)

Expand/collapse any group; changes update results instantly.

### Quick list
- **Local Coverage**
- **Price**
- **Metrics**
- **Audience by Countries**
- **Languages**
- **Categories**
- **Media Types**
- **Format**
- **Turnaround Time**
- **Hyperlinks**
- **Accepted Topics**
- **Other Conditions**

### Filter cheat sheet

| Filter group | Control | Examples (short) |
|---|---|---|
| Local Coverage | Search + checkboxes | Germany, Ukraine, North America |
| Price | Range slider / min–max inputs | e.g., 200–1500 |
| Metrics | Range sliders | Visits, DR, Organic, Search, Direct, Est. Views |
| Audience by Countries | Search + checkboxes | US, DE, FR, AE, etc. |
| Languages | Search + checkboxes | English, German, Arabic, etc. |
| Categories | Search + checkboxes | Finance, Tech, Real Estate… |
| Media Types | Checkboxes | Blog, Local news, News agency |
| Format | Checkboxes | Article, Contributor Post, Interview |
| Turnaround Time | Radio options | ≤24h, ≤2d, ≤3d, ≤4d… |
| Hyperlinks | Checkboxes + count slider | Dofollow, Nofollow, Sponsored; 0–10 links |
| Accepted Topics | Checkboxes | Gambling, Dating, Alcohol… |
| Other Conditions | Checkboxes | Homepage announce, Permanent placement, Page indexing |

> Tip: Many groups include **“See more…”** to show extended lists.

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## Working with Results

- **Sort:** Click column headers (e.g., **Visits**) to toggle sort direction.
- **Open details (internal):** Click the media name to open the **offer details** page.
  - Shows: price, turnaround time, conditions (links allowed, images, ad label), accepted topics, and **Add to Cart**.
- **Open direct external link (publisher site):**
  1. In the list, click the **external-link icon** next to the media name; **or**
  2. In the details page, click the **URL** displayed under the title.
  *This opens the publisher’s website in a new tab.*

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## Common Workflows

### 1) Find a do-follow article ≤ $1,500 in Germany with high visits
1. **Price:** set max to `1500`.
2. **Format:** check `Article`.
3. **Hyperlinks:** check `Dofollow`.
4. **Local Coverage:** pick `Germany` (or **Audience by Countries** → `Germany`).
5. **Metrics:** increase **Visits** lower bound.
6. **Sort by Visits**; review rows; open details or add to cart.

### 2) Save a reusable view for SEO prospects
1. Apply **SEO-friendly** filters (e.g., Dofollow, Page indexing, Article, target languages).
2. Hide unneeded columns via **Columns**.
3. Click **Save View**; name it (e.g., “DE SEO ≤1.5k”).
4. Reuse later from the top bar.

### 3) Open a direct link for a media offer
- From the list: click the **external-link icon** next to the outlet.
- From the details page: click the **displayed URL** below the outlet name.

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## Tips & Notes

- **Search** is fastest for known outlets; then refine with filters.
- **Audience by Countries** vs **Local Coverage:**
  - *Coverage* = where the outlet positions itself.
  - *Audience* = where its readers come from.
- **Hyperlinks & Conditions** are often the key for SEO; combine with **Other Conditions** like **Page indexing**.
- **Turnaround Time** filters are useful for time-sensitive campaigns.
- **Accepted Topics** screens compliance; some outlets exclude sensitive niches.

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